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Data Industri Media dan Belanja Iklan di Indonesia

Data Industri Media dan Belanja Iklan di Indonesia ini menampilkan pertumbuhan belanja iklan 2013-2014, Indonesia tumbuh tertiggi dibanding Asia Pacific dengan pertumbuhan 14,8% di 2013 dan 2014 sebesar 15,5%. Selain itu, ditampilkan pangsa pasar 10 stasiun televisi di Indonesia, Grup MNC menguasai 40% pasar televisi, Grup SCTV 23%, Grup TransTV 24%, dan Grup Bakrie 10%. Biaya iklan 30 detik prime time spot iklan televisi di Indonesia juga lebih murah dibanding negara Asean lainnya, Indonesia US$ 6.000, Thailand US$ 10.000, Filipina US$ 12.000. Faktor pendorong pertumbuhan industri media di Indonesia antara lain populasi yang besar dan muda, sekitar 200 juta penduduk di bawah 50 tahun, 40 juta pengguna TV rumah tangga, serta penduduk Indonesia lebih memilih menonton TV daripada membaca, dengan rata-rata menonton TV 5 jam per hari. Data sebanyak 23 halaman ini berasal dari lembaga riset dan pemimpin pasar media di Indonesia.

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Data Industry Media and Advertising Expenditure in Indonesia

These data show the growth of advertising expenditure 2013-2014, Indonesia grew tertiggi compared to Asia Pacific with 14.8% growth in 2013 and 2014 by 15.5%. In addition, the display market share 10 television stations in Indonesia, MNC Group controls 40% of the television market, the Group SCTV 23%, 24% Trans Group, and the Bakrie Group 10%. Advertising expenses 30 seconds of prime time television advertising spots in Indonesia is also cheaper than other ASEAN countries, Indonesia US $ 6,000 US $ 10,000 Thailand, Philippines US $ 12,000. Factors driving the growth of the media industry in Indonesia, among others, a large population and younger, about 200 million people under 50 years, 40 million TV households, as well as the Indonesian people prefer watching TV than reading, with an average watch TV 5 hours per day. As many as 23 pages of data derived from research institutions and a market leader in the Indonesian media.

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